AB InBev

AB InBev brought together more than 2,000 employees to participate in their annual "Batalla Fit" challenge.

Over the course of 12 weeks, colleagues exercised and completed wellness missions to stay in the game.

Challenge rules: every week, log enough valid exercise days to fill the progress bar or be eliminated; the average rises from 3 to 6 days over the 12 weeks.

More than half of all teams completed the challenge, accumulating over 108,000 days of exercise 🤯.

Bar chart of total exercise days per week: between 8,373 and 9,921 days in each of the 12 weeks.